Transforming Exercise From a Chore into a Gift
Michelle Segar Ph.D.
What You’ll Learn:
- Discovering your ‘why’ for exercise
- Why movement should be about nurturing who we are and what makes us happy
MICHELLE SEGAR, PH.D.
Michelle, motivation scientist and author of Amazon best-seller No Sweat! How the Simple Science of Motivation Can Bring You a Lifetime of Fitness, is a leading authority on what motivates people to choose and maintain healthy behaviors. Pioneering new approaches to sustainable behavior change in the fitness, health, and wellness arenas, Segar is Director of the Sport, Health, and Activity Research and Policy Center (SHARP) at the University of Michigan, and Chair of the U.S. National Physical Activity Plan’s Communications Committee. Her 360-degree perspective is informed by more than twenty years of award-winning research, individual fitness coaching, and consulting, uniquely positioning her to help organizations understand and leverage the emotional drivers and internal rewards of consumers’ health decisions. Her corporate clients have included Adidas, Walmart, PepsiCo, National Business Group on Health, EXL, Influence Health, and Zingerman’s. Her expertise has been featured in The New York Times, Forbes, The Washington Post, Prevention, Oprah, and other major media. She lives in Ann Arbor with her husband and son. You can find more information about the author at her website www.michellesegar.com
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